WHERE IT BEGAN
In the majority of cases, the origin of a great idea comes from trying to solve a real problem. This is precisely where KlubPro began. It all started when we were trying to improve the relevance and quality of social media content for an amateur Australian cricket club. Just for fun we started manually creating professional-looking team lineups with player head-shot and producing match summaries graphics - the kind you normally see on TV for professional sporting teams. We posted these images to our club’s Facebook page. The impact of this content was powerful and really changed the engagement with the club’s social media audience. It ended up being so successful that we decided to take the concept back to the drawing board to see if we could develop something that users without any specialist technical skills could use and all clubs could benefit from.
We canvassed our ideas with experienced folk across the various sporting codes to build a picture of the common tasks and problems. It became clear that practically all clubs involved in team-based sport faced very similar weekly challenges, namely:
managing player availability;
communicating with players;
efficiently selecting teams;
creating engaging and professional-looking graphical content to keep members engaged;
actively promoting sponsors.
And so, KlubPro was conceived to support all mainstream sporting codes, in any country. The KlubPro platform has been developed as an online service on a scalable, secure, software platform and is accessible on any device.